Bet on yourself and your business.
An initial consultation is needed to discuss the vision, short-term, and long-term goals for your business. Here, we will assess what marketing strategies best fit you and your business need for effective growth.
After we decide what best suits your business, we implement our branding/rebranding strategies and set up your brand to be consistent, marketable, and efficient.
Management + Analysis
After implementation, we continue to be a partner and work alongside you to track the status and effectivity of your business and the branding strategies. We connect you in the Kingdom Network for lifelong empowerment.
Indigenous Retail Loyalty
Despite historically high unemployment rates, Blacks have shown resiliency in their ability to persevere as consumers. Black buying power continues to increase, rising from its current $1.7 trillion level to a forecasted $2 trillion by 2025. The ongoing population growth and increases in educational attainment are key factors in the increase of african-americans’ consumer power.
Client Implications: Black people— especially women— consistently place a higher emphasis on grooming, beauty, and fashion lifestyles than other people groups. Looking your best is serious business in the Black Community at all income levels.
Indigenous Retail Representation
Of the $75 billion spent on television, magazine, internet, and radio advertising, only $2.24 billion of it was spent with media focused on Black audiences. Black businesses, agencies and media continue to wrestle with this disparity as it is not reflective of the overall, high consumption patterns and behavioral trends of the Black consumer.
Client Implications: Even though Black consumers account for $1.7 trillion dollars, advertising and representation is less than 0.25% of their purchasing power.
Black influence shapes mainstream culture worldwide. However, positive black representation and accommodation is lagging significantly compared to other people groups’ representation and accommodation in ratio to the amount of spending the Black community contributes tothe nation’s GDP.
Known as early adopters of new technologies and communication tools, young african-americans go beyond merely providing a strong base for brands – they are also key influencers. Other demographic segments have identified Blacks as a driving force for popular culture, with 73% of Whites and 67% of hispanics who believe Blacks influence mainstream american culture*.